Kimberbell launches subscription brand for machine embroidery

The first multi-product subscription service in the hobby space

NORTH LOGAN, Utah, April 5, 2022 /PRNewswire/ — Kimberbell®, a global leader in machine embroidery hobbies, is launching a subscription brand platform offering subscriptions to machine embroidery projects for beginners and beginners. passionate. The ME Time® brand will host a variety of home and digital inbox subscriptions providing an unparalleled machine embroidery experience for consumers.

ME Time will officially launch in May with its first subscription box, The Bella Box®, which is a themed project box originally released on as a single product purchase. The Bella Box will now be part of the ME Time brand as a semi-annual subscription product. ME Time will follow with two subscription box launches in summer and fall 2022, respectively.

“Everyone at Kimberbell is thrilled to go deeper into the machine embroidery market with our new ME Time brand,” said Ryan Christopherson, Chief Operating Officer of Kimberbell. “Kimberbell is uniquely positioned to provide an at-home machine embroidery experience that will drive demand for the hobby and grow our industry. Our primary goal is to help others experience the joy of creativity through superior machine embroidery experiences and this is another way we do it.”

Start May 4, 2022consumers who have already purchased The Bella Box on will now subscribe to the box at The box will be shipped within June 2022 with 5-6 complete projects, 3-6 bonus designs, project materials, full-color instructions, and more. The latest Bella Box theme will be announced to consumers on April 20, 2022.

In summer 2022, the brand will launch a monthly quilt subscription, Perfectly Pieced. ™ Perfectly Pieced will offer an exclusive monthly quilt block in 4 sizes, personalized and block-by-block quilt files, full-color instructions, and more. The assembly and quilting is completed in the hoop, making the perfect quilt blocks accessible to anyone with an embroidery machine. Perfectly Pieced will be available as a home subscription or digital inbox.

Later this fall, Collectible Christmas™ will be added to the ME Time brand as a monthly subscription product. A collectible Christmas project will be delivered each month, with each project forming part of an overall collection to be gifted or displayed the following season.

About Kimberbell

Kimberbell® is a world leader in the machine embroidery industry. Visionary and CEO of Kimberbell, Kim Christopherson, began designing bright and cheerful designs for sewing and quilting in 2011. The business has evolved over the years to include a wide range of project-specific products for the machine embroidery market. In 2016, Kimberbell launched its original event model, Kimberbell Academy, which certifies machine embroidery dealers around the world to teach exclusive Kimberbell events. These events are designed to attract new consumers to the market and enhance the success of the independent store. Kimberbell sells primarily through the independent quilt store. Some of Kimberbell’s most popular and successful products are quilts and bench pillows with detailed embellishments. In 2021, Kimberbell added a product line of downloadable quilting backgrounds that include block-by-block and all-over quilting files. Integral Quilting Files work in tandem with Clear Blue Tiles™, Kimberbell’s innovative in-the-hoop quilting tool. In 2022, Kimberbell refocuses the brand on machine embroidery products and withdraws all sewing products. Kimberbell’s mission is to help others “Discover the Joy of Creativity”™ through superior machine embroidery experiences.

Media Contact
Jayme Berger | [email protected] | 435-757-9209

SOURCE Kimberbell

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