Craig Conover officially opens a Sewing Down South store in Charleston

You’re not dreaming: a pillow party is in the very near future. At Sew in the Souththe second anniversary of, Southern charm Star Craig Conover has announced that his company will officially open a flagship store on King Street in Charleston, SC. So if you’ve ever wanted to get yourself a nice pillow in person, now is your chance.

And that’s not all the Sewing Down South store will have. The store will not only feature popular items currently available on the website, but also brand new collections on the way, including SDS’ collaboration with Thomasville, and even a new candle collection. Additionally, there will also be an embroidery station in the store, sponsored by Bernina, as well as new homewares, as Craig recently teased during the Bravo show reunion he was planning to sell. kitchen utensils.

The flagship store is slated to open in Charleston in early May at 493 King Street, one of the city’s busiest and most historic locations. “This is the next leg of our journey that I’ve always dreamed of,” Craig said via press release. “It’s like another way to share Sewing Down South with everyone who has supported us since the beginning. Pillow nights were a fun and new way to connect with our supporters, and it creates that every day here in Charleston. We are delighted to be an Official Retailer and part of the historic King Street We plan to be an example of a new era interactive retail experience and have many exciting store activations planned with some of our technology partners. I look forward to helping shoppers find the perfect pillow and helping them customize their selections in the store. I plan to do live demonstrations and personally help shoppers embroider their items Sewing Down South.Looking forward to seeing you in OUR STORE!

The press release also states that “the launch of the new Sewing Down South by Craig Conover candle collection will also be made first in the store and will feature fragrances created by Craig including: Southern Summer, Cobblestone Romance, A Walk on the Battery. “So you can visit the store in Charleston, then when you get home, light up a scent that reminds you of your time in Charleston: awesome!

Some of the new items available in the store are said to be a “curated experience of patterns and colors drawn from the inspiration of living in Charleston and frequenting the Bahamas.”

And for those who haven’t yet visited King Street in Charleston, it’s also where several Leva Bonaparte restaurants (of which Craig is a partner) are located and where the cast of Southern charm hang around too. In other words, it won’t be a surprise to see the store feature on a potential season 8 of the series, although no official announcement has yet been made. Either way, go ahead and add this store to your itinerary the next time you visit the southern town, and when you stop by, be sure to tell Craig we say hello!

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