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January 2016

India: Usha launches the first Barbie sewing machine in India

By Sewing machine
Usha International, a leading player in the sewing machine industry, unveiled the very first Indian sewing machine for children – “Usha Janome – My Fab Barbie”. As a pioneer in this category, Usha Janome – My Fab Barbie is a complete sewing machine launched in association with Mattel Inc, Usha said in a press release.

This machine is a unique gift option for parents. Now, young and teenage girls can express, create and show off their vivid imaginations like never before!

Priced at Rs 10,900, the sewing machine is available in a pink and white color combination. With charming Barbie doll graphics on the machine, My Fab Barbie is ready to transform the way kids ages eight and up spend their free time. With the introduction of My Fab Barbie, sewing is now a serious option for mothers to empower their children. Now mothers and daughters can experience the joy of creating together by co-creating personalized greeting cards, quilting or embellishing bracelets and headbands among various options with the easy-to-use My Fab Barbie sewing machine, Usha said.

To help users get started, My Fab Barbie comes with a sewing book with five easy sewing projects for kids, two additional free creative feet – a sewing foot and a thumb gathers foot, a sewing box with a DIY kit and an instruction manual with a DVD demo and accessories.

At the launch of Usha Janome – My Fab Barbie, Arvinder Singh, President-Sewing Machines, Usha International said: “During the formative years, it is essential that parents support the cognitive, emotional and physical development of their children. . Realizing this, we introduced the My Fab Barbie sewing machine as a unique gadget for young girls that would help them express their imaginations in a creative way. In addition, this initiative helps us maintain a strong relationship with our young consumers and introduce them to the art of sewing from an early age.

Keeping My Fab Barbie safe, the sewing machine comes with an automatic thread cutter eliminating the need for scissors, a built-in light for better visibility, circular seams with free arms for easy movement of material on the table and a functional color-coded display for easy design selection.

Usha plans to involve children in various recreation centers, public schools, clubs, RWA activations, public events such as children’s fairs by creating an engaging Barbie demo and showcasing the use of the sewing machine. Special workshops for children would be organized in Mumbai and Kochi. (SH)

Fibre2Fashion Information Office – India

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